Google more leads with local paid search 

Gregory Blackham, a real estate agent with Prudential Americana Realty in Las Vegas, has locally-targeted his pay-per-click ads on Google and Overture for about two years. He thinks using a city name in keyword combinations is essential to target real estate consumers.

Blackham's thinking mirrors new developments in local Web search methods that are reaching out to change the way small businesses advertise online.

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