Web site owners cash in on new technology
Partnerships to monetize local paid search
By Inman News, Monday, April 5, 2004.Inman News®
Interchange Corp., which provides paid search listings and results, has released a new product that enables Web site owners to generate paid search revenue from local and national advertisers on their Web sites.
Local Direct SearchBox, available for free trial at localdirect.epilot.com, provides business partnerships a chance to make money from local and national search. The SearchBox provides local search results in response to consumer keyword searches and is powered by Interchange's new Keyword DNA technology, which maps keywords directly to U.S. business listings.
"Interchange is providing the platform and the underlying technology to bring partners together to capitalize on the emerging local paid search market," Interchange CEO Heath Clarke said.
Interchange owns the ePilot Search Distribution Network, a pay-per-click search engine and Search Distribution Network.
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