Send real estate spam at your own risk 

Dirk Knudsen, like many legitimate e-mail marketers, worries that the culprits behind the 200-plus junk e-mail messages he receives each day threaten to hurt his real estate business. With federal spam regulations in motion, almost everyone who conducts business communication through e-mail is walking on compliance eggshells.

Knudsen, president and associate broker of RE/MAX Metro in Beaverton, Ore., uses e-mail to market to consumers who have signed up for his services through his Web site.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Professional Membership for $199/year OR
Premium+ Membership for $149/year OR
News Membership for $69/year

Buy Now

Advertise with Inman

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.