Business tool tracks consumer buying behavior

TransUnion, a global information services company, has launched Prospects on Demand, a multisource database and business analytics tool that enables marketers to better target prospects.

The service provides marketers with continuously updated information on the buying behavior of more than 190 million consumers. It incorporates more than 450 different credit characteristics, risk score and demographic elements and is packaged with campaign management tools that enable customers to manage, customize and control their marketing efforts.

"Our customers today are competing in an ultra-competitive marketplace where the ability to precisely target a potential customer with value-added solutions is crucial to long-term success," said Michael O'Connell, VP of product management for TransUnion.

Beyond the data and execution support provided by TransUnion Prospects on Demand, marketers can now test their campaigns to predict success levels. The product provides advanced query capabilities that allow customers to trial different scenarios and obtain precise counts for each.

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