Memorable marketing builds real estate brand 

Several years ago, Ann and Denny Bishop put up a billboard on a busy thoroughfare in Wichita Falls, Texas, to promote their real estate practice. The response was tremendous, bringing in lots of business for the Ann and Denny Bishop Realtors Group. The ad featured a photo of a black Labrador dog lying at Ann and Denny's feet, with the headline, "Trustworthy and dependable." Off to the side of the picture were the words, "So's the dog."

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year

Buy Now

Advertise with Inman

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.