Online service to fight identity fraud

LSI Credit Services, a division of Fidelity National Financial, has launched a suite of Web-based consumer credit services that allow consumers to monitor their credit history in real time and protect themselves from the growing problem of identity theft.

Fidelity National Identity Sentinel provides mortgage lenders with private-labeled credit protection products that can be marketed under their own brand, enabling them to build customer loyalty while creating a new revenue channel. Lenders offer the service on their Web site and can help customers identify unauthorized increases in debt or credit limits, applications for new credit and other suspicious activity.

"The Federal Trade Commission reports that nearly 10 million Americans were victims of identity fraud last year at a total cost of nearly $50 billion dollars," LSI Credit Services President Rob Boitano said.

Consumers using the service can examine their credit history in one report that combines information from the nation's three credit bureaus, receive their FICO score or a single credit report. The company also offers identity theft insurance through AIG Affinity Group to protect against losses of up to $25,000.

The Fraud-Watch Credit Monitoring feature monitors credit activity and sends weekly e-mail updates alerting consumers to new credit-related activity as it occurs.

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