Cendant enters online real estate lead business 

The Cendant Real Estate Franchise Group today announced the launch of a new lead-management system that captures Internet leads from home buyers and sellers, matches the lead with a sales associate, and informs the associate about the lead via telephone.

The LeadRouter system was developed for the brokers within its Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby's International Realty brand networks. Cendant has a business methods patent pending with the U.S.

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