Brokers emerge in online lead scene 
Part 2: Real estate digs deeper to harvest Internet leads
By Samantha Peterson, Tuesday, December 7, 2004.Inman News®
Editor's note: With more consumers starting their home search on the Internet, online lead generation and management has morphed into a sophisticated business as agents, brokers and real estate companies scramble to adopt the new channel. This three-part series examines the changing nature of online lead generation as local Internet search becomes more relevant, more brokers get involved in lead systems, and more technologies emerge. more... Purchase Professional Membership for $199/year OR All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News.
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