Real estate innovation in new digital media 

New digital media has arrived, and some of the biggest names spoke during Inman News' Real Estate Connect NYC about how the evolution on the Internet is being using in real estate.

Tony Lee, editor in chief and general manager of The Wall Street Journal Online Network and RealEstateJournal.com, explained the concept behind the Web sites.

"We target the market by demographic segments," he said. "We're a niche site looking at only the high demographic audience.

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