Media giants penetrate real estate lead business 

Don't count newspapers out of the online property listings market.

Chicago-based Classified Ventures LLC, which is owned by six major media companies, is working to establish a stronger Web presence for newspapers' home listings.

Homescape, a division of Classified Ventures, has been tinkering for the past year with Homescape.com, a site that functions as a national portal for newspapers' property listings.

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