New business model: Two4One Real Estate 

Joe and Nickole Hayward got a check for $5,000 after they sold their home in Tucson, Ariz., and bought another home in the area using the same real estate company.

They worked with Two4One Real Estate, a company that has adapted a "buy one get one free" business strategy for real estate services.

The Haywards heard about the company from a friend, and the couple decided to use Two4One after checking out a couple of other real estate companies in the area.

"We'd be out $5,000 had we not gone through (this company)," Jo

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