Business strategies for a changing housing market Premium Content

Real estate pros talk lead conversion, advertising, technology

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Nurturing sales leads, converting more inquiries into closed sales and advertising judiciously are important ways real estate agents and brokers can deal with a slowing housing market, real estate professionals said during a recent audio conference.

"Agents are going to have to stay in touch with prospects for a longer period of time," said Scott Hoen, executive vice president of Fidelity National Real Estate Solutions. "They can use lead generation systems to stay in touch with them."

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