Measuring ROI success on the Web 
Brokers get inside track on Web lead investments
By Glenn Roberts Jr., Monday, January 30, 2006.Editor's note: Now that real estate brokers are spending more money on online marketing and advertising to drum up new business, they want to know -- in a very detailed way -- how much bang they're getting for their buck. In this three-part series, we examine a few technologies offering insight into return on investment. more... Purchase Professional Membership for $199/year OR All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News.
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