Using technology in a 'people' business 
Part 1: The CRM imperative: Managing customers for success
By Glenn Roberts Jr., Monday, February 13, 2006.Editor's note: Customer relationship management practices, or CRM for short, can be crucial in the Internet age, when many consumers are starting their real estate search 12 to 18 months before they're ready to work one-on-one with an agent. In this three-part report, Inman News looks into the meaning of CRM, best practices and an array of technology systems available to the real estate industry. more... Purchase Professional Membership for $199/year OR All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News.
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