Real estate site sheds new light on listings 
StreetEasy.com targets consumer audience
By Glenn Roberts Jr., Wednesday, February 8, 2006.Real estate in New York is a bit like the weather – it's a common topic for chitchat, says Michael Smith, CEO and founder of StreetEasy.com, a New York City-focused real estate Web site.
"It is a strange day when New Yorkers don't have a real estate conversation," he said.
StreetEasy.com, which is still in beta testing and hasn't formally launched, aims to provide real estate consumers with detailed information on property listings in a market area where brokers historically have been protective of this information.
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