Juicyleads lets mortgage brokers buy leads online

Florida-based mortgage lead generator Juicyleads.com says it's sold its millionth lead online, and is rolling out a new system that lets clients manage their accounts over the Internet.

Juicyleads generates leads by placing Internet ads. Consumers in the market for a home loan fill out an online form, and Juicyleads verifies the information and sells it to no more than three companies. The new system lets mortgage brokers access their accounts to manage and track leads using any computer with Internet access.

Founded in 2003, Juicyleads has increased its staff from four employees to 15, and expects sales in excess of $5 million this year, up from $1.5 million in 2004.

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