Zillow's listing offering meets metered optimism 

Zillow.com's entry into the for-sale property search market met with metered optimism from industry participants who say that the announcement follows a trend in providing more online information to consumers.

The new features at Zillow are "a natural migration pattern," said Ed Krafchow, president of Prudential CA/NV/TX Realty, and represent a changing industry that is becoming increasingly open.

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