Coldwell Banker goes virtual with property sales Premium Content

Company sets up shop in Second Life online world

Inman News®

Coldwell Banker has put up a shingle in the Second Life digital frontier, and is among the first real-world real estate companies to sell virtual homes in cyberspace.

Second Life is a three-dimensional virtual world with its own currency, Linden dollars, that can be purchased for real money.

There are about 5 million registered Second Life users, or "residents," and about 1.7 million of them are more active users who have participated in the virtual world -- or "metaverse" -- within the past 60 days. Residents are represented by customized characters called avatars.

more...

To view this premium content sign in to your Premium Membership Premium Member account.

Premium Membership Premium Members have full access to all news archives & premium content.

Purchase Professional Membership for $199/year OR
Premium+ Membership for $149/year OR
News Membership for $69/year

Buy Now

Share with REmessenger