Real estate's smoking gun 

I continue to read about online searching versus personalizing the Internet. About receiving content from trusted sources rather than fishing for it. About Web users relying on their social networks, their RSS readers and customized widgets on their Netvibes pages to harness the Internet and customize their experiences versus using search engines and scouring the Web for destinations.

It's Google versus Facebook -- searching to locate the undiscovered site versus dependency on the recommendation of fellow network members for information.

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