Local online ad spend to rise 31.6% this year 
'Pure-play' Internet companies gain market share in local ad revenue
By Inman News, Wednesday, June 6, 2007.Local advertising dollars are surging online, and newspapers are in command of the largest share while Internet giants such as Google and Yahoo and Monster are gaining, according to a report by media research company Borrell Associates Inc.
Local online ad spending -- which is defined as advertising placed by businesses located in a given market area that is intended to reach an audience in that same market area -- is projected to reach $7.5 billion this year, a 31.6 percent gain over spending in 2006, according to the "Wh
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