Indianapolis-area MLS changes name to BLC
Rebranding intended to clear up confusion about data access, say officials
By Glenn Roberts Jr., Monday, August 20, 2007.Citing confusion about the concept of "multiple listing service" and "MLS," an Indianapolis-area Realtor board is phasing out those terms and redefining its own MLS as a "Broker Listing Cooperative," or "BLC."
The Metropolitan Indianapolis Board of Realtors, which has about 8,000 members, notified members last month about the change in branding and definition of its MLS to PropertyLinx BLC.
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