Marketing converted properties as stylish and practical 
Part 3: Conversions: New uses from old
By Tom Geller, Monday, August 13, 2007.Editor's note: In this three-part special report, Inman News examines the challenges and rewards of pursuing property conversions in today's market, a case study of conversion-frenzy-gone-wrong, and marketing techniques developers and agents use to sell these properties. (Read Part 1, "Changing building's use presents challenges and rewards," and Part 2, "Speculation in condo conversions: South Florida's cautionary tale.")
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