Lead quality a two-sided coin

LendingTree price increase aimed at bad lenders?

Inman News

Mortgage lead generator LendingTree may be hoping to drive some less desirable lenders away by raising prices next month, some industry participants say.

As the marketing tactics of some mortgage lenders come under increased scrutiny, they say, LendingTree wants to rid itself from companies that make consumers sorry they used the site or others like it to search for a loan.

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