Use of term 'MLS' now restricted in Chicago

A policy enacted by the Multiple Listing Service of Northern Illinois this year restricts members' use of "MLS" and related terms in their company names and marketing materials but is less extensive than an earlier version that met resistance.

The policy approved by Realtor association-owned MLSNI, which has about 50,000 members in the Greater Chicago area, exempts those companies that were using the MLS term in their Web sites prior to the adoption of the policy on March 14, 2007. The policy went into effect six months later, in September.

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