Real estate search heats up again

Roost takes cost-per-click approach to broker Web site traffic

Inman News

A new real estate search site rivaling the likes of Realtor.com, Trulia and Zillow has pounced on the scene. Roost.com launched its public beta site Wednesday.

The San Francisco-based company bills itself as a vertical search engine for property listings in the 14 market areas it currently covers. The idea is that consumers go to Roost to search for listings in those markets, see property basics in search results, and then click over to brokers' IDX (Internet data exchange) sites for the full details on homes.

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