Redfin rolls out Web metrics tools for sellers

Redfin Corp., a real estate company that offers deep rebates to buyers and flat-fee services for sellers, today announced tools that allow its seller clients to view neighborhood property statistics and compare Web traffic for their home to that of other area homes for sale.

Redfin Listing Metrics allows the company's seller clients to view information about other for-sale properties in the area, to study graphs that feature daily and weekly price changes, and to view online traffic to the listing at the Redfin.com site as compared to the neighborhood average, as examples.

In 2006, Prudential Real Estate announced an Online Seller Advantage program for its seller clients that also offers metrics on Web visitors to property listings and price changes in a given neighborhood area, among other features.

Redfin, in addition to the Web metrics tools for sellers, also announced the addition of open house information to its interactive mapping tools, and the incorporation of home-valuation estimates from Cyberhomes.com. Redfin also displays valuation information supplied by Zillow.com and eppraisal.com.

"Redfin's efforts to provide data-driven guidance to its listing customers is part of a larger ... campaign to develop selling and buying best practices based on local, up-to-the-minute market information," the company announced.

Online statistics are intended to allow Redfin seller clients to gauge whether their property is keeping up with other for-sale properties in the area.

Sellers can view the average days on the market for other broker-listed properties in the neighborhood, for example, and view the various sources of online traffic to the listing at the Redfin.com site, to "evaluate the effectiveness of promoting their listing on other sites."

***

Send tips or a Letter to the Editor to glenn@inman.com, or call (510) 658-9252, ext. 137.

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.