Real estate rebates and referrals with a twist

EPerks, a company that launched last year that seeks to build a consumer audience and a pool of subscribing real estate professionals during a challenging time in the U.S. real estate market, combines real estate lead generation, referrals, rebates, agent profiles and reviews, and map-based searches into one portal.

The Pleasanton, Calif.-based company has already stirred up controversy and riled some industry professionals for a pay-per-review marketing campaign and legal threats against a blogger.

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