Niches can cut through fog of social networks

SAN FRANCISCO -- Finding a niche can be a helpful differentiator for industry professionals who are deciding how and where to start in joining any of the many social networks on the Web, said panelists during a Friday session at the Real Estate Connect conference.

"You have to know what the user wants ... capitalists look at consumers as if they are born to buy. The human part of you can create a relationship with your clients," said Marc Canter, CEO for Broadband Mechanics, a company that offers PeopleAggregator, a white label social networking platform.

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