Globrix eyes U.S. market

Managers at Globrix -- a U.K.-based, News International-backed real estate search site -- announced this week the company will be making the move in to the U.S. in early 2009.

They follow in the footsteps of early leader Dothomes -- officials at that company announced its U.S. expansion in April of this year (see DotHomes is in the Running).

According to the article on GlobalEdge, Globrix expects to bring its free-to-list business model to U.S. Realtors looking to feature properties to overseas buyers and already has (unnamed) U.S. partners in place. The Globrix Blog confirms these plans.

Globrix is currently one of my favorite international property search portals (see Globrix Takes Aim at UK Property Listings), mainly due to its clean interface and super speedy search results. I’m looking forward to seeing whether this move will shake up the relatively static nature of the U.S. search scene.

It also remains to be seen whether U.S. brokers and agents will embrace yet another destination to syndicate their listings to -- the international angle that Globrix brings might very well be enough to push them over the edge.

Originally posted on the Future of Real Estate Marketing. Joel Burslem is vice president of content at Inman News.

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