Picturing real estate through agent's eyes

Real estate profile: Ira Serkes

Inman News

Ira Serkes, left, and Carol Serkes. Photo courtesy BerkeleyHomes.com.Ira Serkes, left, and Carol Serkes. Photo courtesy BerkeleyHomes.com.

Parking outside of a red farm-style house on Francisco Street in Berkeley, Calif., Realtor Ira Serkes steps out of his car and pulls out a camera from his vest pocket.

He walks around the property, taking pictures of the rooms and the backyard. Then he stops on the sidewalk before getting into the car to snap a photo of the apartment building across the street.

"My plan is to give clients the information to make the right decision," Serkes says. "If they don't like the apartments across the street, it will save them time and energy."

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