Brokerages beef up brands

HomeServices of America Inc. and Sotheby's International Realty Affiliates LLC both announced today that they have boosted their presence along the East Coast with the addition of multi-office brokerages.

HomeServices said it acquired Raleigh, N.C.-based York Simpson Underwood, a brokerage firm with 250 agents and six offices that handled a reported $717 million in closings last year. The company will merge with HomeServices firm Prudential Carolinas Realty to form Prudential York Simpson Underwood Realty.

York Simpson Underwood had operations in Raleigh, Cary, Chapel Hill and Pinehurst-Southern Pines in North Carolina.

Sotheby's International Realty Affiliates announced that Classic Realty Group in New Jersey has joined its luxury real estate network, merging with Prominent Properties Sotheby's International Realty to create a 10-office, 350-agent operation that will serve New Jersey's Bergen, Hudson, Passaic and Morris counties under the Prominent Properties Sotheby's International Realty name.

The firm's headquarters will be located at 90 County Road in Tenafly, with additional offices in Alpine, Saddle River, Franklin Lakes, Hoboken, Basking Ridge, Fort Lee and Wyckoff.

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