Redefining market area as 'me' and 'you' 

Q: Imagine how the real estate industry will be different when we recover from the current downturn.

A: Before we can ever claim to be mapping a recovery we must first define the phrase "recover from the current downturn." As an irreducible minimum, the term "recovery" must mean and involve several business concepts that are held simultaneously. Several key ingredients come to mind, such as:

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