Just do it: The agent of the future

NEW YORK -- In the fast-changing world of the Web, real estate professionals are often at a loss for where they should start in order to get the most bang for their buck. There are two important steps to keep in mind: First, figure out who you are, and then go out and say it using different tools over and over again. That was the message in a series of panels Wednesday at the Real Estate Connect conference.

"If you go fishing with one pole, you get one lead. With 10 poles, you get 10 leads, and then convert seven or eight of them," said Paul Zweben, a broker for Prudential Douglas Elliman.

more...

To continue reading sign in to your Premium Member account.

Premium Members have full access to all news archives.

Buy Now Purchase 1-year Premium Membership - $149.95

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.