NabeWise wins 'Shoot-Out'

Chosen by popular vote, NabeWise Media won $25,000 worth of online advertising on Inman News Tuesday. The consumer-facing, free neighborhood search tool garnered74, or 30.7 percent, of the 241 votes cast at the Real Estate Connect conference in New York City last week.

After hearing seven startups pitch their business plans in the conference's "Start-Up Shoot-Out" competition, attendees voted for their favorite by text message. In addition to NabeWise, iPromote, Cloud CMA, PegShot, KWKLY Mobile Solutions, DeedStreet and Klout also competed.

NabeWise allows users to search neighborhoods by lifestyle -- trendy, public transportation, families, etc. -- and further narrows searches by median home price or rent.

"With NabeWise, people can finally understand what different neighborhoods are like so they can find the ones that are right for them," wrote Ann Baldinucci, the company's founder and CEO, in an e-mail.

"Agents from around the world told us they were excited to have a simple and effective way to educate their clients about neighborhoods and to understand their clients’ preferences."

A panel of professional investors also weighed in and their top two picks, iPromote and Cloud CMA, will each get $2,500 worth of online advertising on Inman News.

IPromote is a pay-per-click, automated online advertising service that allows users to easily display ads on such highly trafficked sites as MSN, Yahoo and Facebook. ...CONTINUED

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