New economy belongs to the 'creator' 
In forecasting, look for what is out of place
By Andrea V. Brambila, Tuesday, June 15, 2010.
Flickr image by azrainman.Creating manmade islands for foreigners in the deserts of Dubai. Building burgeoning housing developments in exurban Tracy, Calif. These were just a couple of trends that stood out as odd to forecaster and Stanford University teacher Paul Saffo in the years leading up to the housing downturn.
"Forecasting looks at how hidden currents in the present signal possible changes in direction for companies, societies or the world at large," Saffo wrote in an article for the Harvard Business Review. To Saffo, who spoke at the Pacific Coast Builders Conference (PCBC) in San Francisco last week, the forecaster's job is to apply common sense to spy those indicators of change.
more...
All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.
