Make your WordPress site an online hub 

Flickr image by U-g-g-B-o-y-(-Photograp h-World-Sense-).

SAN FRANCISCO -- A WordPress site can function as an online hub for real estate professionals, rollling together content and customer relationship management systems, a blog, property search, an agent directory, and a database of market information, among other functions.

But in order to mine that potential, agents and brokers will need both strategy and a bit of tech know-how, said speakers at the Real Estate Connect conference last week.

The first question to ask yourself is: What content and aesthetics will draw your target audience to the site?

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