A recipe for next-gen real estate 
Focus on consumers, social media and technology is key
By Glenn Roberts Jr., Tuesday, July 20, 2010.SAN FRANCISCO -- It may appear counterproductive for a large real estate franchise to promote the business models of competing brokerages on its blog site, offering them up as examples of industry innovators.
Better Homes and Gardens Real Estate LLC has launched a Beta Brokerage section at its Clean Slate blog, accessible at NextGenBrokerage.com, that features videos and company descriptions -- and company President and CEO Sherry Chris said the participants were willing to contribute to the project.
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