Re/Max syndicates listings to major real estate portals
Franchise giant partners with Trulia, Zillow, Homes.com
By Inman News, Friday, March 18, 2011.Real estate franchise giant Re/Max LLC is now syndicating listings to major property search portals Trulia, Zillow and Homes.com, the company announced today.
The company is also eyeing partnerships with listings syndicator ListHub, and property search sites FrontDoor and Zoocasa. The latter is based in Canada.
All three sites are among the top 10 most visited real estate sites on the Web, according to the latest rankings from Hitwise.
"Our partner sites have tremendous exposure with consumers, which is one of many benefits they offer Re/Max agents worldwide. We're excited to see this listing syndication engine go to work," said Kristi Graning, Re/Max's senior vice president of e-business and emerging technologies, in a statement.
"In an age when most consumers start their property search online, it's critical that we deliver easy access to our listings and help consumers reach ... agents," she also said.
The company's agreement with Trulia gives Re/Max agents and brokers access to special promotions for Trulia's advertising programs: Trulia Pro and Trulia Local Ads.
Re/Max agents also receive discounts for Zillow's Premier Agent advertising program, which is part of the Zillow-Yahoo Real Estate ad network. That network went live in February, when Zillow began powering for-sale listings on Yahoo Real Estate and selling ads that feature real estate agents and brokers on both sites.
In a blog post, Zillow said Re/Max listings will also appear on Zillow's mobile applications.
Re/Max agents get a free My Homes Dashboard at Homes.com that allows them to enable their profile, contribute to the Homes.com Q-and-A forum, and create local ad campaigns, according to the announcement.
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Submitted by Jay Seville -- Arlington virginia condos on March 18, 2011 - 4:25am.
Partnering with the devil....
All these 3rd parties do several things:
1) drive consumers directly to listing agents...so these partnerships are inherently biased towards a small portion of listing agents--particularly the high powered listing agents that control so much of the listings. [note to everybody I love working with the dominant listing agents; they are the most professional and able $$$ to solve problems, put out fires and get the job done for my buyers in the end]
--- so for the buyers agents at these firms, you are being sold out
2) trick/manipulate agents into boosting the SEO of the 3rd parties sites such as the number one expert campaign that got Trulia high up in the search engines...over the local agents who were/are competing for keyword google search influence and rankings.
3) take business away from 2.0 realtors who are offering tons of local content and consumer advocacy to rank high for keyword searches in the market
4) greatly diminish registrations of buyers at local agent's websites as Trulia ranks higher for a high percentage of local niche searches--thanks in part for taking advantage of the ignorance of agents initially on SEO matters and its backlinking scheme for number one expert.
Our interests would be better served if all major real estate players withdrew all their listings from Trulia so that local agents or national brokers could offer the ACCURATE AND LIVE data that consumers are seeking. Helping your competition to go to another agent/broker/3rd party is on the high end of a stupid business policy akin to Verizon making me wait another 8 months to shell out $250 for the new phone I want versus letting me buy it now for the same price.
I find RE/MAX's policy to sell out disappointing and flabbergasting.
jay
Submitted by Cecilia De Villiers on March 18, 2011 - 7:54am.
If this article refers to Remax as a "giant" what would they refer Keller Williams to? Just find it interesting...
Submitted by John Perkins on March 18, 2011 - 9:49am.
This is a smart move on Re/Max part. Hopefully Trulia and Zillow will use their profits to improve their "live feeds" which don't really exist as there are a lot of homes that remain on these sites well past their "Sold" date (and I mean months). They aren't truly connected to the industry but its not totally their fault as agencies hoard their listings to try and swing Buyers/Sellers their way.
Maybe this will improve this issue so thumbs up.
In regards to focusing on "listing agents". I don't see it as a sell out at all. This is about staying relevant and connecting with services that people already use.
Real Estate Video
HomeVideoTour
Submitted by Jay Seville -- Arlington virginia condos on March 18, 2011 - 12:12pm.
@John,
"as agencies hoard their listings". Please don't lie to people or misinform genuine consumers out there, John, with such mistatements.
All the listings in most regions on are the MLS on hundreds and 1000s of sites in EVERY market. And many of those require no registration whatsoever to view homes. That reality is NOT arguable. And it certainly does NOT constitute hoarding listings as you put it.
Submitted by Frank Gray on March 18, 2011 - 1:38pm.
RE/MAX not Re/Max