Realtor.com, Yahoo Real Estate trading places in Web rankings 

Realtor.com -- the official listing portal of the National Association of Realtors -- has been battling with Yahoo Real Estate for the top position in monthly real estate website rankings by Web metrics firm Experian Hitwise, trading places seven times in the last year.

Yahoo Real Estate came out on top again in July, capturing 7.43 percent of visits in the real estate category, compared with 7.15 percent  for Realtor.com, Hitwise said.

Zillow ranked third, with 5.84 percent of visits, followed by Trulia (5.33 percent), MSN Real Estate (2.84 percent), Homes.com (2.55 percent), Rent.com (2.14 percent), AOL Real Estate (1.91 percent), Apartment Guide (1.62 percent) and Apartments.com (1.26 percent).

For real estate brokers and agents seeking to reach clients through ads on the sites, the dominance of the top 10 real estate sites is further underscored by alliances that Zillow and Realtor.com operator Move Inc. have forged with other top 10 sites. Between them, Move and Zillow can now sell advertisements on five sites that attract one in four visits in the real estate category.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Professional Membership for $199/year OR
Premium+ Membership for $149/year OR
News Membership for $69/year

Buy Now

Advertise with Inman

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.