Devon, Pa.-based Prudential Fox & Roach, Realtors has launched a digital marketing system it hopes will increase online visibility for its real estate listings.

The system includes the following features, according to the company:

Devon, Pa.-based Prudential Fox & Roach, Realtors has launched a digital marketing system it hopes will increase online visibility for its real estate listings.

The system includes the following features, according to the company:

  • Homebuyers with smartphones will be able to learn more about a specific listing, see nearby homes for sale, and contact the listing agent by texting a specific number found on the listing’s signage.
  • Syndication to major real estate listings sites and enhanced display on Realtor.com, Trulia, Yahoo, and Zillow.
  • A dedicated website.
  • A 60-second video home tour uploaded to YouTube.
  • A continuous listing on Craigslist.

"The new marketing system is a part of (a) larger strategy to meet the growing demand for online presence and accessibility of home listings," the brokerage said in an announcement.

Prudential Fox & Roach is the fifth-largest brokerage in the country by 2010 sales volume, according to Real Trends. The brokerage has more than 55 offices and 3,700 sales associates.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×