Get Inman via Facebook Messenger
Our top headlines delivered once a day.

It’s important that you know the ways you can get leads and are taking advantage of the various avenues to do so. In this article, I’ll discuss three excellent methods to acquire new leads to add to your real estate contact management database.

  1. Leverage your website

You can capture hot leads by leveraging your website to offer things like a free market report, IDX listings, a home value consultation, or a guide with helpful tips and ideas for homeowners. Get people to fill out a short form, giving you their name, email address and phone number in exchange for the content/offer.

Networking image via Shutterstock.
Networking image via Shutterstock.

Call each lead that comes through as soon as possible to qualify them and ask if they have any questions. A great customer relationship management (CRM) platform for real estate will automatically flow these new leads into your database, where you can put them into a specific group and drip marketing campaign.

  1. Make the most of events

Events like client appreciation nights and home expert seminars can be very effective for getting new leads. Here’s why: When you invite your clients to these events, you’ll encourage them to bring along friends and family members. Have everyone sign in when they get to the event so you can capture names, email addresses and phone numbers. Events should be an important element to your annual real estate marketing plan. They’re not only great for getting new leads, but they’re excellent for building loyalty and staying in touch with your past clients — the very people you’re counting on to give you referrals and repeat business.

  1. Get social media savvy

You can take advantage of advertising on sites like Twitter and Facebook to promote an offer (as discussed in point No. 1 above) and capture leads. You can also upload videos, presentations and documents on SlideShare. Once they’re uploaded, SlideShare lets you easily add a “Get in touch” button to your uploads. The site will also show people a form when they come to the end of what they’re viewing so they can contact you.

How do you capture leads for your business? Are you utilizing your website, events and social media? Use the tips outlined in this article to acquire new leads, add them to your database, and nurture them over time using a combination of drip marketing campaigns, direct mail, phone calls and ongoing events.

Matthew Collis is the marketing manager at IXACT Contact, a real estate contact management and marketing system that helps Realtors keep in touch with past clients, and stay organized and in control.