Evernote as a distribution solution

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Evernote’s motto is “Remember everything,” and it does that extremely well. Whether snapping a quick picture, clipping from the Web, recording a speaker or typing in a note, Evernote remembers everything.

Lately, I’ve been focusing on a different use for Evernote. To put it into a couple words, like the Evernote motto, it would be “Distribute anything.” Evernote’s ability to share notes or notebooks via email or public URLs opens up a world of possibilities for real estate professionals. Let’s look at a few:

1. Store all collateral/marketing pieces in Evernote. Next time someone asks, “How’s the market?” why not reach for the phone or tablet and email the latest market report? Perhaps a client needs a recommendation for a plumber. Simply email the note stored in Evernote that has the names and contact information for trusted vendors. My favorite (via Dean Ouellette) is a note containing phone numbers and websites for local utilities, phone/Internet, etc. Dean calls this the Buyer’s Resource Guide. Most agents have this printed out, but why not build it into a note and email it to clients?

2. Create office meeting agendas and share with attendees. Why prepare and print out agendas when the same information can be shared via an Evernote note? This note template (thanks for sharing from EC2013, Nate Ellis!) will keep everyone in the meeting on track, with discussion points, desired outcomes and the purpose of the meeting. Relevant documents can also be attached to the agenda.

3.  Drive traffic to online content. Create notes containing links to important online content. For example, one note could contain links to custom IDX searches for popular subdivisions. Perhaps a client needs information about the escrow process and your site contains a series of posts explaining the process. Send a note containing the description and URLs of the posts. Here is an example of a note I share often when asked about my recent battle with cancer:

Cancer Posts on TPREG

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4.  Share transaction management notes with clients. There are transaction management strategies that include Evernote. Why not share the note containing all of the steps involved in successfully completing the transaction with the client? Remember, the client does not need an Evernote account to view the shared note. As a listing agent, it is important to remind clients that it takes much more than a sign and a listing in the MLS to sell their home. Transparency is a popular buzzword today. This is an example of transparency helping build a relationship with a client that could lead to more transactions down the road.

These are just a few examples of using Evernote to share information.

How are you using Evernote to distribute anything?

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