The real estate industry is at a historic crossroads.
Depending on what you read (and who you believe) it’s either booming or busting, but the facts are undeniable; housing prices are at all-time highs, thousands of people are pouring into the industry and public interest in real estate is soaring.
The Internet has acted as a huge catalyst to this. New players are springing up daily, some will succeed – but most will fail. The real benefit they bring is challenging traditional ways of thinking and democratizing the information flow for consumers.
As a Real Estate professional, there’s no doubt it’s an exciting time to be part of this business. As a marketer however, I am constantly striving to stay ahead of this rapidly changing market and, to quote an oft-used cliché, “think outside the box.” I believe there’s a real opportunity in all of this for Real Estate companies, brokers and agents to chart a whole new direction in their marketing efforts.
Now is not the time to stick our heads in the sand and hope this all goes away. Rather, we should embrace the change and evolve our methods of communicating with our clients, customers and competition.
I’m hoping this blog can serve as a forum to examine some of the forces of change that are reshaping our industry while, at the same time, highlighting new and innovative ways of reacting and responding to this change.