We can all agree that our customers begin their search experience online. The challenge is coming up with a plan to engage consumers while they browse, long before they need a person to help them.
Like many entrepreneurs, agents and brokers wear multiple hats and are responsible for everything from direct sales and nurturing customer relationships to lead generation, online marketing and day-to-day administration. It’s no wonder that creating an online marketing plan is low on the to-do list. Only 52 percent of business-to-consumer (B2C) businesses even have a marketing strategy and, based upon the thousands of agents and brokers we’ve worked with at Placester, I imagine that number is much lower for real estate professionals.
“Always, always have a plan” –Rick Riordan CLICK TO TWEET
But, it’s never too late to start planning. In fact, it’s highly unlikely that your business dreams will become a reality without some serious thought as to what you would like to accomplish and how you’re going to get there. That’s why we created this helpful guide.
Let me know your thoughts as well as any ideas you have for planning a successful year. Leave a comment or question below and I’ll be sure to reply.
Seth Price is director of sales and real estate marketing at Placester, a Cambridge, Mass.-based technology company specializing in building online marketing tools for the real estate industry.