Redfin added neighborhood and school data to its listing pages today, something some of the big brokers like RealLiving and Coldwell Banker have already done (see Big Brokers Going Local).
Visiting their site, I wasn’t entirely clear at first where on the listing page to find this information, it wasn’t immediately obvious ‘above the fold‘.
Scrolling down a bit and there, wedged between the sales history and Zillow Zestimate for the property, I found what I was looking for.
Surprisingly, clicking on either of the links takes you to an external page. I was expecting it to be built into Redfin’s listing pages. You can click here to view an example. Like RealLiving, Redfin’s neighborhood data is provided through a partnership with OnBoard LLC.
Overall the implementation is pretty decent. I far prefer Redfin’s approach to RealLiving’s, as they make extensive use of graphs and charts to provide some visual impact to the data.
One frustrating thing I found with the external page, was that when I tried to click back from the neighborhood data to the listing I came from, Redfin’s site would take me back the general search results page and not to the specific home I wanted to view. This got annoying as I was shopping around looking at different homes.
Community/local information continues to be the next big push for brokers looking to add more value to their search pages. While they are steps in the right direction, I haven’t seen anything yet that come close to the depth of information that Zillow, Trulia or Shackprices are offering.
