Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

In a previous post, I detailed how real estate professionals can create, search and follow Twitter lists.

Today, let’s dig deeper into the marketing potential of Twitter lists and how you can use them for client acquisition, market research and competitive intelligence.


The following Garious video tutorial has practical examples of the tips presented here.

1. Create public Twitter list names based on your target clients’ interests

When creating public Twitter lists, make sure to choose a name that is both compelling and search engine friendly.

Google loves Twitter lists! Make sure to include descriptive keywords phrases in the list name to ensure maximum visibility.

Most importantly, you need to tailor your public Twitter lists categories to the needs and interests of your target customer segment.

For example, if you are a Tucson-Ariz.-based Realtor who targets families with children, the following are good public Twitter lists to create:

  • “Tucson Az Schools”
  • “Tucson Az Attractions”
  • ” Tucson Parenting Groups”

2. Create public Twitter lists to form partnerships

You may create public Twitter lists about people who offer services to your target clients.

For example, creating a list titled “Top Az Financial Advisers” can be very helpful to your target clients. On top of that, it could be a great way to build relationships with financial advisers in your neighborhood.

People get notified when add them to your Twitter lists.

They will appreciate the free exposure you are giving them and that could the beginning of a cross-referral partnership.

3. Use private lists to build relationships with prospects

Answering questions is the best way to establish yourself as a trusted Realtor to your new prospects. Twitter lists allow you to stay alert to their inquiries and be readily available to help them out.

It is a good idea to create a small (10 people or less) private Twitter lists of some key people you wish to build relationships with. This way, you can check their Twitter updates on regular basis and initiate a conversation when the time is right.

4. Use private lists to keep an eye on your competition

You can NOT stand out in the fiercely competitive real estate world unless you gain a deep understanding of your key competitors.

Create small-sized private lists including your key-competition and check them on regular basis. This simple tip can help you stay alert to what your competition is up to.

5. Public versus private list sizes

When creating public lists, your main purpose is to grab potential client’s attention. Create lengthy public lists with abundant information in order to encourage many people to follow them.

When it comes to private lists, however, you need to focus your attention on select few prospects/competitors. Keep your private lists nice and short.

Twitter lists can be invaluable for taking estate marketing to the next level.

Which of these tips resonated with you the most? Which are planning to try out today? I look forward to getting your insights in the comments.