White papers vs. Pinterest widget

Embed Pinterest pages on websites, capture leads with gated guides

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern time Monday, March 24.

1. Jordan Wade, an agent at Keller Williams Realty Inc. in Austin, Texas, “spruces up” her brokerage profile page by embedding her Pinterest page in it.

Marketing strategy image via Shutterstock.
Marketing strategy image via Shutterstock.

2. Canadian brokerage TheRedPin publishes educational white papers for buyers and sellers on its website, and uses them to capture leads by requiring people to register their email addresses to access the papers.

online poll by Opinion Stage

 


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