OK, so it's a little off the marketing beat, but the launch of Zillow.com was one of the most exciting recent developments in Real Estate. Their simple interface made instant 'nosy neighbors' out of all of us. Tearing down the artificial information wall and democratizing the CMA process for consumers was a massive paradigm shift in a staunchly conservative industry.

Once the novelty began to wear off however, serious problems emerged with Zillow's offerings. The most serious of which were the discrepancies in its home valuations. Zillow's "Zestimates" often relied on County tax records, which are notoriously out of date, and resulted in big divergences from people's expectations of their home's worth. So it's not surprising that they'd be looking for a way to top up their data pool with the more current MLS data.

Many brokers have questioned Zillow's motivations and business model, and I, for one, have a hard time believing that they can remain profitable solely as an advertising-driven site. I believe that they will eventually leverage their considerable brand equity and backend technology and become just another brokerage or Real Estate firm. It's somewhat telling then, that the following job description was found on their site

Real Estate Broker

Zillow.com is seeking to become a licensed broker in multiple states in connection with our real estate information service. We do not plan to be an agent or act as an agent in any real estate transactions. As a licensed broker, we may also join certain professional associations to remain current on the issues facing the local and national real estate community. We may seek to enhance our Zestimate™ home valuation with data available from the Multiple Listing Service (MLS), depending upon MLS rules and terms of use.

Any interested party should have a real estate broker's license issued by the applicable real estate regulatory authority and be able to take all actions necessary to maintain his or her own license and the license of Zillow, Inc. pursuant to state laws.

At least 10 years of real estate brokerage experience and an impeccable, documented track record are required. All inquiries held in confidence. Extensive background check required.

Technorati Tags: , , , , , ,

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas Memorial Day sale – 44% off exclusively for Select subscribers!Register Now To Save×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription