Update, 5/19/2014 | The results are in! After more than 48,000 votes, realtor.com’s “Doghouse Architect” has won! See below to view the final results, and to watch the ads in full.

 

The heavyweights of the real estate industry all launched new ad campaigns this week. Watch the ads below, then vote on whose campaign best nailed the modern real estate consumer experience.

Zillow, continuing its $65 million advertising onslaught, led with “Family Search,” which includes an original soundtrack by folk singer Ray LaMontagne.

Trulia offered another take at its Moment of Trulia campaign, which targets women aged 25-44. Here is “Shower,” the company’s latest TV spot.

Last, realtor.com gave life to data integrity with the ad, “Doghouse Architects,” a clever parody of the 2000 mockumentary “Best in Show.”

 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
New January Connect speakers added: M. Ryan Gorman, Josh Team, Glenn Kelman and more.SEE THE SPEAKERS×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription