Ross Anderson

Ross Anderson, Owner & President, NewYorkLuxury.com

Ross Anderson is Owner & President of NewYorkLuxury.com, a real estate media and consulting firm based in New York City. Since 2001, he has worked with Manhattan’s leading real estate developers and sales and marketing firms to create online marketing programs for over 100 new developments.

Mr. Anderson is an Internet marketing veteran who draws from an extensive traditional branding and media background. His primary area of expertise is developing brand strategies and utilizing technology to strengthen brand awareness, drive qualified sales leads and increase customer loyalty.

In recent years, much of Mr. Anderson’s efforts have been concentrated in reaching the international community and multilingual buyers. He has launched successful campaigns in over 200 countries and 10 languages ranging from national media to international search engines and local, region-specific real estate portals.

Mr. Anderson has also become a leading real estate industry expert in search engine marketing and optimization as well as the booming mobile and social marketing strategies. He has introduced his clients to the benefits of new media and integration of traditional lead generation and advertising methodologies.

His true work passion now lies in the gathering and analysis of key marketing and website data in attempts to clearly identify the effectiveness of digital, print and other media, their impact on traffic and sales and how to optimize these methods to best meet sales goals.